Hello, Namaste

Every 2 weeks, we will give you a part of our market intelligence system.

It’s a selection who highlight the main info, the trends and opportunities.

All links send you to accurate articles and informations.

Time to time we will make comments about it.

Enjoy and use it for your business grow!

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DESTINATIONS MARKETING

How Do We Market Tourism in the New Climate Age?
Ethical marketers have a responsibility to present tourism and brands within the tourism industry within the context of our shifting climate reality.
https://gritdaily.com/how-do-we-market-tourism-in-new-climate-age/

Booking.com launches CityBook as test app for destination tools and services
https://www.phocuswire.com/Booking-launches-CityBook-app

New York City and Manchester Sign First-Ever City-To-City Tourism Partnership
https://www.travelpulse.com/news/destinations/new-york-city-and-manchester-sign-first-ever-city-to-city-tourism-partnership.html

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TRAVEL RETAIL

M1nd-set’s Five Things You Need To Know on…impulse purchases in TRAVEL RETAIL
#infography
https://www.trbusiness.com/regional-news/international/m1nd-sets-five-things-you-need-to-know-on-impulse-purchases/180411?utm_source=dlvr.it&utm_medium=linkedin

Dubai Shopping Festival 2020: retailers will offer more prices on gold and jewelry purchases
https://themediahq.com/dubai-shopping-festival-2020-retailers-will-offer-more-prices-on-gold-and-jewelry-purchases/

Mastercard ties up with Tourism Authority of Thailand to draw more tourists from India Mastercard is enabling digital payments across over one million acceptance points in Thailand.
It has named Bangkok the top travel destination in the world in its Global Destination Cities Index 2019.
Read more at: https://yourstory.com/2019/12/mastercard-tourism-authority-thailand-tat-indian-tourists

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HOTEL MARKETING AND STRATEGY

How to Achieve 50% Direct Sales for Your Hotel
https://www.xotels.com/en/marketing/how-to-achieve-50-direct-sales-for-your-hotel

25 tried-and-tested direct booking tactics for 2020
https://www.triptease.com/blog/25-direct-booking-tactics-for-2020/

A hotelier’s guide to green marketing
Selling sustainability to woo eco-conscious travelers & groups
https://www.cendyn.com/library/the-hoteliers-guide-to-green-marketingthe-hoteliers-guide-to-green-marketing/

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TRAVEL SOCIAL MEDIA

Amadeus: Social media and super apps are changing travel
https://centreforaviation.com/members/direct-news/the-power-of-social-and-super-apps-in-an-always-on-world-509541

10 hotels that make for amazing Instagram moments
https://www.upscalelivingmag.com/the-top-10-instagram-worthy-properties-in-the-world/

15 Latest Blog Trends & Predictions for 2020 – A Look Into What’s Next Ahead
https://financesonline.com/blog-trends

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INDIA OUTBOUND TRAVEL MARKET

A travel giant awakens
Namaste! More and more Indians are packing their bags and going abroad.
India is now one of the fastest growing tourist markets of origin. The new globetrotters are being vigorously promoted.
https://www.corporaid.at/en/indischer_tourismus

Even country I have never heard of are looking for India market 😉
“Kyrgyzstan wants to be the next Switzerland for Indians.
The former Soviet central Asian country is rolling out the red carpet for #Indian #tourists, …”
https://www.theweek.in/news/biz-tech/2020/01/15/kyrgyzstan-keen-to-attract-more-indian-tourists.html

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INDIA DIGITAL / ECOMMERCE MARKET

#IndianCentury “I predict that the 21st century will be the Indian century. In the 21st century, the most important alliance is going to be between the United States and India!” – Jeff Bezos, founder of Amazon. #IndianCentury #Dynamism #Energy #Democracy @JeffBezos video interview on Twitter https://lnkd.in/drQgxTs

#IndianCentury a new hashtag in town and that’s created by Amazon’s CEO, Jeff Bezos, during is last visit to India.

More info > Asia’s richest man takes on world’s wealthiest to rule over India’s ecommerce scene
https://www.techinasia.com/asia-richest-man-takes-on-world-wealthiest-rule-india

Google’s Hope and Dreams In India
https://fortune.com/longform/googles-hope-and-dreams-in-india/

Google India Pvt Ltd, has four Offices in Indian Major Cities, they are Bangalore, Mumbai, Gurgaon, and Hyderabad.
Indian Internet Users using Google as main Search Engine which could reach over 80% of the total search.

Google use India as his main global test country because:

  • Economy still growing at a good path > + 4,5 %
  • Leading young population > + 410 million Indian Millennials
  • Biggest English speaking country in the World
  • NO Firewall like in China, Internet is a FREE SPACE in India
  • Great internet country and growing fast > Internet users in India to reach 627 million in 2019
  • Huge Mobile users > With 451 million monthly active internet users at end of financial year 2019
  • Skills in technologies and digital marketing > India is on top for Internet engineers, even the CEO of Google is a Indian!

Read more daya about internet & digital in Indian at: https://economictimes.indiatimes.com/tech/internet/india-has-second-highest-number-of-internet-users-after-china-report/articleshow/71311705.cms

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TRAINING ETOURISM AND DIGITAL MARKETING

The Goethe mantra is still very accurate in our fast and global World
“Knowing is not enough; we must apply. Willing is not enough; we must do!” Goethe

More info @ Tourism-Mentors > https://tourism-mentors.com

We are in process to launch new trainings and to focus on niches and International markets.
2 assets that are in our DNA and where we can build ultra personnalized services that generated clever business!

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Keep in touch and see you in 2 weeks for a new update on the markets

In the mean time, feel free to comments

Best regards / Namaste

Claude

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